Our belief in Africa is rooted in the vast possibilities and opportunities it presents. We navigate these opportunities with integrated thinking, aligning our purpose and strategic approach to emerging trends, ensuring that the execution of our strategy creates enduring value.

Africa is our home; we drive her growth.

We live by our purpose to drive sustainable, inclusive growth in Africa through our position as the leading financial services organisation on the continent. 

To do this, we focus on 3 strategic priorities:

• Transform client experience
• Execute with excellence
• Drive sustainable growth and value

Our strategy is what we need to do to achieve our purpose.

We will leverage the competitive advantages we have to defend our franchise; we will grow our businesses in our chosen segments and markets, and we will optimise our businesses.

We have a strong presence and deep capabilities across 20 countries in sub-Saharan Africa. We have market-leading positions in South Africa which we will fiercely defend. We have a growing franchise in Africa Regions, and we are focused on achieving leading market shares wherever we compete.