Company Overview

Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD non-alcoholic ready to drink market in Africa. CCBA has an extensive footprint in Africa, employing approximately 14,000 employees in Africa, and approximately 7,000 employees in South Africa.

Key Purpose Statement

To deliver Volume and Revenue growth in all channel, grow the customer base and Account management through the brilliant execution of the sales representatives.

•  Maximizes allocation of resources in area
• Manages and measures sales targets daily and takes corrective action with team
• Coach and Lead the Account Development Team.
• Trade and Outlet Execution
• Outlet Development
•  Drive Sales and Market share growth
• Partner with Account Developers and Customers to develop and execute a customer specific business plan
•  Monitor competitive activities and align strategy to counter Competition
•  Ensure compliance to Quality Standards and Manage Trade Replacements
•  Implement prowners or managers
•  Ensure the execution and Implementation of Picture of Success by outlet is being done by the Account Developers